Meet the Team

Ben Rao

Founder and Lead Shepherd

Ben Rao is the author of the Amazon best-selling book, Paying For Long-Term Care, a life-long entrepreneur, philanthropist and senior care advocate with over 20 years of experience in real estate.

Ben was raised in Louisville, Kentucky by his stepfather Tom and his mother Peela, who devoted 40 years to not-for-profit senior services. Ben experienced first-hand the emotional and financial struggle that families face when he was unexpectedly confronted with the reality of transitioning Tom into senior care. He was challenged by the lack of direction and resources available for a process that nearly all of us will eventually need to go through. 

That experience inspired Ben to use his personal and professional experience in the long-term care industry to help families transition their loved ones into senior care. His entrepreneurial background has helped him become an excellent problem solver which has been a skill he enjoys using to help seniors and their families. After selling a nationally recognized business in Senior Living industry in June 2023, Ben has turned his energy and senior living expertise to help families in Kansas City. Ben enjoys helping other people.

Ben lives with his wife, Rhonda, and their two children, Maddy and Charlie, in a renovated historic building that was once the Lee’s Summit Hospital and the Dayton Hotel in Downtown Lee’s Summit. He developed Lee’s Summit’s first entrepreneurial incubator and office space in a formerly vacant post office. He works there alongside his trusty sidekick, Charlie dog, a border collie who has gone to the office with him every day for the last 13 years.

Jessica Reuhter

Chief Operating Officer and Shepherd

Jessica Ruehter is an entrepreneurial coach and mentor, community volunteer, angel investor, and creative business strategist who has developed a passion for working with seniors and their families over the past 25 years. 

Jessica was raised in Van Wert, Ohio by her parents Stephen and Loretta Markward. Other than her four siblings, her first and best friend was her grandmother, Betty Koos, who fueled her love of spending time with seniors.  Influenced by her grandmother's presence and her own enthusiasm for interacting with older adults, Jessica embarked on a career path that immersed her in the rewarding experience of working with seniors.  In doing so, she recognized the dynamic nature of circumstances affecting seniors, which frequently demanded innovative and creative solutions.

Using her personal and professional experiences, Jessica coached and mentored hundreds of senior-focused real estate investors in optimizing operational processes and practices to center the unique needs of  seniors as they grew their businesses. It is her belief that 'going above and beyond' is the baseline in working with senior families. Embracing that standard of service and care, and coupling it with her background in real estate, she turned her focus to helping senior families in the Kansas City area.

Jessica lives with her husband, Kent, and three of their six children, Lillian, Coy, and Mack in Lee’s Summit. This allows her to be close to their three adult children, Grey, Kaden, and Kennedy, who all live in the Kansas City metro area. When Jessica is not supporting senior families through the sale of their homes, she enjoys frequent traveling, hiking, playing board games, and spending time with friends and family.